I finally had a chance to play with aStore, Amazon's personalized online store. This is an interesting experiment that takes full advantage of Amazon's incredible selection of products. What I liked the most about aStore is that it can be created without any programming or technical knowledge. Take a look at what I came up with:

Keiji Store

Since aStore is still in beta, there are many aspects that can be improved, including:

• The number of personal category is limitted to one, and the total number of item is limitted to only nine (but come to think of it, this may be a good strategy to increase the quality of selection)
• Item cannot be rearranged
• Personal comment is limitted to 128 characters

Despite these shortcomings, aStore can potentially become bigger by incorporating community-building features and other Web 2.0 elements.

In addition to aStore, Amazon recently has provided other interesting web services.